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Engenho Novo da Madeira is a young company oriented towards the transformation of sugarcane into Agricultural Rum under the William Hinton brand. It was created in 2006 by one of the heirs of the Hinton family, who owned the largest sugarcane processing plant in Europe at the time – Fábrica do Torreão – from which he inherited the centenary column still, from which he still extracts rum. .

Experience, authenticity, innovation and communication transparency are some of the values ​​that govern the way of being of the William Hinton brand.